26-year-old Pakistani model, actress, feminist activist and social media celebrity, Fouzia Azeem, also known as Qandeel Baloch, has been killed by her brother in an apparent 'honour killing'.
Ms Baloch, described as Pakistan's Kim Kardashian, recently caused controversy by posting controversial pictures of herself on social media, including one alongside a Muslim cleric.
According to her parents, Baloch was strangled to death on Friday night following an argument with her brother.
They said her body was not discovered until Saturday morning. Her parents have been taken into custody, the Tribune reported.
Family sources said her brothers had asked her to quit modelling. The killer, Waseem was upset about her uploading controversial pictures online and had threatened her about it.
In a recent interview she was bitterly critical of Pakistan's patriarchal society and described herself as a leading exponent of girl power.
Cases of women being killed for 'dishonouring' their family are commonplace in Pakistan.