iRokoPlus has been relaunched on StarTimes Pay TV as iRoko World. The popular channel has also appointed multi-award winning actress and producer, Funke Akindele popularly known as ‘Jenifa’ as its brand ambassador on Wednesday 9, March 2016 in Lagos.
Uloma Onuma, Head of Legal and Distribution, iROKO said the new developments were a way for the channel to show its commitment to subscribers and Nigerian movie lovers.
Onuma explained the reasons behind Akindele being chosen as an ambassador.
“Our choice of Funke Akindele was because she has proven to be not just a multi-talented award-winning actress, but an inspirational character that excites many Nigerians with her educative and interesting movies as well as her comic character Jenifa,” she said.
“Akindele’s rich credentials in Nigerian entertainment industry can add value to the quality service irokoWorld TV offers to Nigerians, and choosing her as a Brand Ambassador was part of rebranding packages to make irokoWorld TV a household name in Nigeria and taking Nollywood to everywhere.”
Akindele will be going on a nationwide tour of iRoko World's customer service experience centres. The actor expressed her excitement at the partnership.
Films and TV series including "Jenifa's Diaries", "White Hunters", "Pleasure Boosters" and "Child of Mercy" will be airing on iRoko World this month.